Wearing the brand: Thematic kanga for local visibility in the African Great Lakes

Kanga is a colourful garment used throughout the African Great Lakes region. It is a piece of printed cotton fabric where the edges features a strip which contains a written message. This message is called the jina (literally ‘name’) of the kanga. Messages are often in the form of riddles or proverbs. To promote a capacity building project for local radios in 7 Sub-Saharian African countries, a thematic kanga was designed with the project branding. The result was that not only the radio staff but the community/audience using the kangas in a myriad of ways: sewing shirts and dresses, as posters in the studio, table cloth, etc.